We're an SEO team in West Delhi. We check what AI search tools say about your business, fix whatever stops them reading your site, and build the answers and mentions they quote. AI SEO comes inside our SEO plans, from ₹14,000 a month with no lock-in.
What AI crawlers find on 244 Delhi business websites
The short answer
AI SEO services get your business found and named when people search with AI. Most of the work is good SEO. On top of that come three jobs: letting AI crawlers read your site, writing pages that answer a question in their first lines, and getting your business mentioned on the websites AI tools trust. Some agencies also use "AI SEO" for SEO done with AI tools. We do that as well, and a person checks every page before it goes live.
Definition: AI SEO is the work of getting a business found, named and cited when people search with AI tools such as Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Copilot. The term is also used for SEO work done with the help of AI tools.
At a glance
Agencies use the same phrase for two jobs. Knowing which one you are buying saves a lot of confusion.
Meaning 1
Getting your business into the answers that Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity write. This is what most people mean when they search for an AI SEO agency, and it is most of what we do on this page.
Meaning 2
AI tools that speed up research, audits, outlines, schema and reports. Useful when a person stays in charge, and risky when pages are published straight from a chatbot.
We do both. The first is the service you are buying; the second is how we keep the price where it is. The table further down shows exactly where AI helps us and where a person takes over.
Some agencies sell each of these as a separate service. They share most of the work, so we price them as one.
| Term | What it means |
|---|---|
| AI SEO | The umbrella term. Usually means optimizing for AI search; sometimes means SEO done with AI tools. |
| AI search optimization | Another name for the first meaning. "AI search engine optimization services" is the same thing. |
| Answer engine optimization (AEO) | Getting your content used as the direct answer: featured snippets, People Also Ask, voice assistants and now AI answers. |
| Generative engine optimization (GEO) | Getting named and cited inside AI-written answers. The term comes from a 2023 research paper. See our GEO services page. |
| LLM optimization (LLMO) | The same goal, named after the large language models behind ChatGPT, Gemini and Claude. Also called LLM SEO. |
| ChatGPT SEO | The ChatGPT slice of the work: letting OpenAI's search crawler in, being found in the search results ChatGPT draws on, and being mentioned on the pages it cites. |
AI answers sit above the links in Google and make up the whole result in ChatGPT and Perplexity. People who read one see a handful of names and click far less.
100M
people in India use ChatGPT every week, its second-largest market after the US
TechCrunch, February 20268
Indian languages in Google AI Mode: Hindi, Bengali, Kannada, Malayalam, Marathi, Tamil, Telugu and Urdu
TechCrunch, October 2025+120%
more organic clicks per impression for brands cited in an AI Overview than for uncited brands on the same page
Seer Interactive, April 2026Fewer clicks when an AI summary appears
Share of Google searches where people clicked a regular result, from the browsing data of 900 US adults.
Source: Pew Research Center, July 2025. The brands named inside the summary are the ones that still get seen.
On 29 October 2026 we checked what AI crawlers find when they visit Delhi businesses: whether robots.txt lets them in, whether the homepage has text they can read, whether there is schema markup, and whether there is an llms.txt file.
Robots.txt is counted across all 244 sites, since a site without one blocks no crawler. Text and schema are counted across the 237 homepages that loaded.
75 of the 244 sites serve one. We opened every file to see where it came from.
Google says you don't need AI text files to appear in AI Overviews or AI Mode (AI features and your website).
13 of the 208 robots.txt files we read block any AI crawler, and 230 of 237 homepages show their text without JavaScript (median 868 words). That matters because the main AI crawlers don't run JavaScript.
9 of those 13 sites use Cloudflare's managed robots.txt, which turns away AI training crawlers such as GPTBot and Google-Extended. Blocking those does not take you out of ChatGPT search or Google Search, which use different crawlers.
4 sites block the crawlers that fetch pages for AI answers. 3 of them do it with one line, "Disallow: /", that also shuts out Google and Bing. That looks like a setting left over from when the site was built.
75 sites serve an llms.txt file, but 46 of them were written by Shopify or an SEO plugin. All 34 Shopify stores in the sample have one. Google says you don't need the file for AI Overviews or AI Mode.
89 of 237 homepages (38%) carry no structured data at all. Schema is no switch for AI visibility, but it states your name, address and services in a form every machine reads the same way.
What it means
For most Delhi businesses the technical side of AI SEO is a short checklist. The real work is answering buyers' questions better than competitors do, keeping your facts consistent, and being mentioned on the sites AI tools read. That is where we spend most of our hours.
Of the 48 agencies on Google's first page for 11 Delhi marketing searches, 11 sell AI SEO, GEO or AEO from their homepage. 2 of those 11 block AI crawlers on their own website, and one blocks all 12 AI crawlers we checked, including the ones ChatGPT and Perplexity use to find pages for their answers. Another 3 agency homepages show fewer than 15 words to a crawler that doesn't run JavaScript.
Before you hire anyone for AI SEO, open their /robots.txt. Ours is at marketingpulse.in/robots.txt and our llms.txt is at marketingpulse.in/llms.txt.
Businesses: every Delhi place on OpenStreetMap with a website tag in shops, offices, clinics, restaurants, hotels, gyms and training centres, inside Delhi's boundary, with chains, directories, government bodies and NGOs removed. 244 sites were live on 15 October 2026. Map data © OpenStreetMap contributors, ODbL.
Agencies: the 48 agency websites on Google's first page, searched from West Delhi on 13 October 2026, for searches such as “seo company in delhi” and “digital marketing agency in delhi”. “Sells AI SEO” was checked by hand: a blog title or an FAQ answer didn't count.
Checks: robots.txt read the way crawlers read it (a crawler's own group first, then the rules for all crawlers, longest match wins) for 12 AI crawlers including GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended. Words of visible text in the raw HTML, since the main AI crawlers don't run JavaScript (Vercel, December 2024). Schema types from JSON-LD. llms.txt counted when served as a text file, and its author identified from the file itself. We read only public files and named our bot in its user agent.
We don't publish the names of the businesses or agencies. Blocking AI crawlers can be a fair choice, and this test only shows what each site was set to on the day.
Our AI search optimization work has eight parts that run together every month, on the same foundation as our SEO services.
We ask ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews and AI Mode the questions your buyers ask, in English and in Hindi if your customers search that way, and record who gets named and which pages get cited.
We read your robots.txt, Cloudflare and firewall settings, and test whether your pages show text without JavaScript. You decide about training crawlers; we make sure search crawlers get in.
We rewrite key pages so each section opens with a plain answer, then add the figures, tables and FAQs that featured snippets, People Also Ask and AI answers lift from.
Organization, LocalBusiness, Service and FAQ markup, plus the same name, address, phone, services and prices on your site, Google Business Profile, Bing Places and directories.
We verify your site in Bing Webmaster Tools, submit your sitemap, check that OAI-SearchBot can reach you, and work on the pages ChatGPT and other assistants already cite for your category.
Best-of lists, Indian directories, review platforms and trade publications in your field. AI answers lean on what other sites say about you, so this is a monthly job.
Guides, service pages and FAQs written from your know-how and our research. AI speeds up the drafting; a person checks every claim against its source before anything is published.
Each month we rerun the same questions and report how often you are named, which pages get cited, visits from AI tools in GA4 and your Search Console clicks.
AI-powered SEO is faster and cheaper, and it goes wrong when nobody checks the output. This is our split.
| Task | What AI does | What a person does |
|---|---|---|
| Keyword and question research | Groups autocomplete, People Also Ask and Search Console queries into topics | Checks the numbers against real search data and picks what fits your business |
| Technical audits | Reads crawl exports and flags patterns across thousands of URLs | Confirms each issue on the live site, makes the fix and tests it |
| Writing | Drafts sections from our research notes and your answers to our questions | Rewrites in your voice, checks every figure against its source and signs off |
| Schema markup | Drafts the JSON-LD | Matches it to what the page says and validates it in Google's Rich Results Test |
| Monthly reports | Summarises what changed since last month | Pulls the numbers straight from your Search Console, GA4 and Business Profile |
What Google says
Google's guidance on AI-assisted content asks site owners to fact-check and review everything before it is published, and warns that generating many pages without adding value can break its spam policy on scaled content.
Most of ChatGPT SEO is ordinary groundwork, and you can check every step yourself.
OpenAI says sites that block OAI-SearchBot won't be shown in ChatGPT search answers. GPTBot is a separate crawler for model training, so you can block one and allow the other.
ChatGPT search also draws on third-party search providers, and Microsoft Copilot runs on Bing. Verify your site in Bing Webmaster Tools and submit your sitemap.
Start each section with the direct answer, then the detail. Assistants lift short, self-contained passages, and so do featured snippets.
Ask ChatGPT about your category and open the sources it lists. Those lists, directories and articles are where a mention counts most.
Name, address, phone, services and prices should read the same on your site, Google Business Profile and every listing, so the assistant doesn't repeat old details.
Answers change from one session to the next. Track a fixed set of questions in a logged-out window and judge the trend over months.
Crawler rules come from OpenAI's crawler documentation and Google's; Bing setup from Bing Webmaster Tools. For Gemini, Perplexity, Copilot and Claude, see where each AI engine gets its answers.
Before you talk to any agency, paste these into ChatGPT, Gemini, Perplexity and Google AI Mode. Swap in your own details.
1What do you know about [your business] in [your city]?
Look for: Are your services, address and prices right? Anything out of date?
2Who are the best [your service] providers in [your area]?
Look for: Are you named? Which competitors are, and which sources are linked?
3How much does [your service] cost in [your city]?
Look for: Whose prices get quoted? If yours are published, do they appear?
4[Your business] or [a competitor]: which is better for [a need]?
Look for: What reasons does it give, and where did it read them?
5Which websites should I trust for [your category] recommendations in [your city]?
Look for: These are the sites worth being mentioned on.
Run each question in ChatGPT, Gemini, Perplexity and Google AI Mode, in a logged-out or private window so your history doesn't colour the answer. Note who is named and which links appear, then repeat in a month.
Or let us run it for youAI SEO comes inside our SEO plans because most of the work is shared. Prices are per month plus GST, and every plan runs month to month.
₹14,000/month
Local businesses and single-location services
₹22,500/month
Brands in crowded categories, multi-location businesses and online stores
₹52,500/month
Large sites and brands selling across India or abroad
The same prices as our SEO packages and our full price list. For what Delhi businesses spend across all channels, see our guide to digital marketing costs in Delhi.
The same buyer questions are tracked from the first week to the latest report.
We agree the questions your buyers ask, run them through each AI tool, and save who gets named and which sources get cited. Every later report compares against this.
Crawler and CDN fixes, Bing Webmaster Tools, schema, and one consistent set of business details across your site and listings.
Answer-first rewrites of your key pages, new pages for the questions nobody answers well, and work on the lists and directories AI tools cite.
The same questions, rerun. We show what moved and put next month's effort where it brings in visits and enquiries.
Fixes to crawler access and facts can show up in AI answers within weeks, because ChatGPT, Perplexity and AI Overviews search the web when they answer. New pages and mentions usually take two to three months to appear consistently. Nobody can guarantee a mention in an AI answer, and we won't pretend to.
Clinics, coaching centres, home services and shops. Local AI answers lean on your Google Business Profile and reviews.
Product questions now start in ChatGPT and AI Mode. Your store already has an automatic llms.txt; what it needs is product pages and reviews worth quoting.
Buyers ask assistants for shortlists and comparisons. We make sure your expertise is written down where they read it.
Patients ask AI about treatments and costs first. See our SEO for IVF and fertility clinics for how we handle medical content.
Only 5 of the 48 Delhi agencies we checked publish an SEO price. Ours are below, and they match our SEO packages because the work is shared.
The test on this page is ours, and so are the Delhi map-pack and agency studies on our SEO company in Delhi page.
Our robots.txt lets every AI crawler in, our llms.txt is generated from the same data as our pages, and our pages carry schema markup. You can check all three.
Every business on our results page is named with a link to its website, so you can see the work for yourself.
Written and reviewed by Heeresh Varshney, founder and managing director of MarketingPulse, with 10 years in digital marketing. Research run and page last updated on 29 October 2026.
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What businesses ask us before they start.
AI SEO services get your business found and named when people search with AI tools such as Google AI Overviews and AI Mode, ChatGPT, Gemini and Perplexity. The work covers crawler access, pages that answer questions clearly, consistent business facts, mentions on other websites and monthly tracking of AI answers. Some agencies also use the term for SEO done with AI tools.
Mostly no. Pages that rank well in Google are also the pages AI tools tend to read, so the foundation is the same. AI SEO adds checks that regular SEO often skips: whether AI crawlers can reach you, whether your pages answer in their first lines, and what assistants say about you today. That is why we include it in our SEO plans rather than selling it separately.
Our plans are ₹14,000, ₹22,500 and ₹52,500 a month plus GST, month to month, and each includes AI SEO. The difference between them is how many keywords and buyer questions we cover, how much content we write and how much mention-building we do.
For a local business, the most useful AI SEO work is also the cheapest: a complete Google Business Profile, steady reviews, the same details on every listing and a website that answers common questions. That helps in Google Maps today and in AI answers as they grow. Our Starter plan is built for this.
Answer engine optimization means writing and structuring content so it gets used as the direct answer to a question: featured snippets, People Also Ask boxes, voice assistants and AI-written answers. In practice it means a plain answer at the top of each section, followed by the detail. Our guide to AEO vs SEO vs GEO compares the three.
LLM optimization, or LLMO, is another name for getting your business into the answers written by large language models such as ChatGPT, Gemini and Claude. The work is the same as AI SEO and generative engine optimization: access, answer-first pages, consistent facts and mentions.
We can make it much more likely, and we can show you the change month by month. We can't guarantee it, because ChatGPT's answers vary between sessions and nobody controls them. The steps that help most are on this page under "How to rank in ChatGPT".
Access and facts fixes can show up within weeks, since AI tools search the web when they answer. New pages and mentions usually take two to three months to appear consistently, and longer in crowded categories.
Not because AI helped write it. Google judges the page, and its guidance asks that AI-assisted content be fact-checked and useful. What gets sites into trouble is publishing many pages without adding value, which Google treats as scaled content abuse. We use AI to draft and a person to check and sign off.
That depends on whether you mind your content being used to train AI models. Blocking training crawlers such as GPTBot or Google-Extended does not remove you from ChatGPT search or Google Search, which use other crawlers. Blocking OAI-SearchBot does keep you out of ChatGPT search answers. We explain the choice and set it up the way you want.
Not for Google, which says you don't need new AI text files to appear in AI Overviews or AI Mode. In our Delhi test, 46 of the 75 llms.txt files we found were created automatically by Shopify or an SEO plugin. It is a small extra, and we add one where it is cheap to keep accurate.
Yes. Our office is in Nawada, West Delhi, and we have a second office in Aligarh. We work with businesses across Delhi NCR, the rest of India and abroad, and everything from audits to reports runs online.
Every outside figure on this page links to where it came from. The Delhi test is our own, run on 29 October 2026. All sources checked the same day.
AI tools read your website, your listings and what other sites say about you, so AI SEO works best alongside these.
Where each AI engine finds its sources, real AI answers we captured, and a checklist for hiring a GEO agency.
See the serviceLocal, technical and ecommerce SEO, plus our Delhi map-pack and agency studies. The ranking work AI SEO sits on.
See the serviceThe listing, ratings and reviews AI tools quote when someone asks for a business nearby.
See the serviceGuides and articles built around the questions your buyers put to AI tools.
See the servicePrefer to talk it through? +91 9540789284
Book a free strategy call and leave with a clear plan for your business.