Google Ads That Pay for Themselves

Google Ads shows your business at the top of Google when people search for what you sell, and you pay only when someone clicks. Because you are bidding on what people actually type, you capture demand that already exists — someone searching "packers and movers in Raipur" is looking to hire today. Done properly, it is the fastest way to generate qualified leads because it does not wait on rankings.

Our management fees start at ₹20,000 per month and scale to ₹75,000 per month depending on campaign types, spend level and complexity. Advertising budget is completely separate and is paid by you directly to Google from your own account — we never mark it up or take a cut of your ad spend. Most clients start with a monthly ad budget of ₹50,000 to ₹1,00,000 so campaigns gather enough conversion data to optimise against.

Enough to generate roughly 30 conversions per month, because that is when Google's algorithms start optimising reliably. Work backwards: if your average cost per lead is ₹500, a ₹15,000 monthly budget is the realistic floor. For competitive sectors like legal, insurance or real estate, cost per click is higher and budgets need to reflect that. We size this honestly during the audit rather than taking on accounts that cannot succeed.

Performance Max is Google's automated campaign type that runs across Search, Shopping, YouTube, Display, Gmail and Maps from one campaign. It works well for e-commerce with a good product feed, but left unsupervised it happily claims branded-search conversions you would have won for free. We run it with proper asset groups, audience signals and brand exclusions, so you see what it genuinely adds.

Traffic starts within hours of launch and first leads typically arrive within days. However the first 2 to 4 weeks are a learning period where Google gathers conversion data — costs are usually highest here and then settle. Expect stable, optimised performance from week 4 to 6 onward. This is the key difference from SEO, which takes months but gets cheaper over time.

Always. We build inside your own Google Ads account, with our agency granted access rather than ownership. If you ever stop working with us, the account, campaign history, conversion data and audiences all stay with you. Agencies that build in their own accounts are holding your data hostage, and we do not work that way.

Yes, and it is often where the biggest gains are. Sending paid traffic to a slow or unclear page wastes budget faster than any bidding mistake. All plans include landing page conversion recommendations, and our Scale plan includes building and A/B testing dedicated landing pages. We also offer full web design and development as a separate service.

No. Google Ads management runs on a rolling monthly basis. We ask for a minimum of three months because the first month is largely learning-phase data gathering and judging performance before month three is misleading. After that you can stop any time, and your accounts remain yours.