Meta Ads That Turn Scrollers Into Customers

Yes — when they are run for conversions rather than likes. Meta reaches people who were not searching yet, which makes it the strongest platform for creating demand: local services, D2C brands, clinics, education and events all generate leads at scale on Facebook and Instagram. The catch is that creative quality decides everything, which is why every account we run has a structured creative testing roadmap.

Yes — Click-to-WhatsApp ads are one of the highest-converting formats we run in India. The ad appears on Facebook and Instagram, but instead of sending people to a landing page it opens a WhatsApp chat with your business, with an opening message already filled in. Because there is no form and no page load, drop-off is much lower, and the enquiry sits in a thread your team can follow up in for weeks. You need a WhatsApp Business number connected to your Meta Business Manager, which we set up as part of the campaign build.

Our management fees start at ₹20,000 per month and scale to ₹75,000 per month depending on campaign types, spend level and complexity. Advertising budget is completely separate and is paid by you directly to Meta from your own account — we never mark it up or take a cut of your ad spend. Most clients start with a monthly ad budget of ₹50,000 to ₹1,00,000 so campaigns gather enough conversion data to optimise against.

Enough to generate roughly 30 conversions per month, because that is when Meta's learning phase settles and optimisation becomes reliable. Work backwards: if your average cost per lead is ₹300, a ₹10,000 monthly budget is the realistic floor. E-commerce accounts targeting purchases need more, because purchase conversions are rarer than leads. We size this honestly during the audit rather than taking on accounts that cannot succeed.

We handle creative direction, copy and formats: hooks, scripts, static and carousel layouts, and edit guidance for reels. If you can shoot simple raw footage on a phone, we can turn it into performing ads. Accounts on our Scale plan get a full creative production roadmap. What we do not do is run one ad for six months — fatigue is the most common reason Meta costs creep up.

Traffic and first leads typically arrive within days of launch. The first 1 to 2 weeks are Meta's learning phase, where costs run higher while the algorithm finds your buyers — judging performance during it is misleading. Expect stable, optimised performance from week 3 to 4 onward, and compounding improvements as the creative testing roadmap finds winners.

Always. We build inside your own Meta Business Manager, with our agency granted partner access rather than ownership. If you ever stop working with us, the ad account, campaign history, Pixel data and audiences all stay with you. Agencies that build in their own accounts are holding your data hostage, and we do not work that way.

If people already search for what you sell — plumbers, dentists, software, legal services — start with Google, because you are capturing demand that exists today. If you sell something visual or impulse-driven that people do not search for by name, start with Meta, because you need to create the demand. Businesses with proven product-market fit usually end up running both, with Google capturing intent and Meta building awareness.