Audit and plan
Before the first post we review your profile, your three closest competitors and the formats already working in your niche, then write it up as a plan you keep.
MarketingPulse plans and makes your reels, carousels and stories, posts them on a calendar you approve, answers your comments and DMs, and runs Instagram ads when you want faster reach. Packages start at ₹12,000 a month, with no lock-in.
The short answer
An Instagram marketing agency plans your content, makes the reels, carousels and stories, posts them on a schedule you approve, answers comments and DMs, and runs Instagram ads when paid reach makes sense. With us that costs ₹12,000 to ₹42,000 a month, depending on how many reels and platforms you need. The account, the content and the ad account stay in your name.
Instagram is sold inside our social media marketing plans, so you can add Facebook, LinkedIn or YouTube on the same bill.
At a glance
India has the largest Instagram ad audience of any country, according to DataReportal, and it is still growing fast.
481M
Instagram users in India in late 2025, measured by Meta's ad reach
DataReportal, Digital 2026 India+22.9%
growth in a year: 89.5 million more people in India that Instagram ads could reach, October 2024 to October 2025
DataReportal, Digital 2026 IndiaWho the audience is
Instagram's adult ad audience in India, late 2025. Source: DataReportal.
69.7% men and 29.9% women.
A brand that sells mostly to women still has a large audience, but a smaller one than the headline number suggests. We plan targeting and creative around who is actually there.
What this means for you
Your customers are almost certainly on Instagram, and so are your competitors. The accounts that win are the ones posting reels people watch to the end and send to a friend, and answering DMs before the customer goes elsewhere.
Check where your account standsInstagram management, content creation and promotion, run by one team every month. You approve each month's posts before they go live.
Before the first post we review your profile, your three closest competitors and the formats already working in your niche, then write it up as a plan you keep.
We run the account from month to month: a content calendar you approve, posting on schedule, stories between posts, and one account manager who knows your business.
Scripts, shot lists and editing for reels, plus carousels and stories in your brand style. Send us raw clips and we edit them. If you can't, we work with product photos, motion graphics and stock.
Bio, name field, highlights and link in bio set up so a visitor knows what you sell and how to buy. Captions carry the words people type into Instagram search, and into Google.
Comments and DMs answered daily, using replies you approve. When a chat turns into a sale, it goes to your team, on WhatsApp if that is where you close.
Boosted posts for quick reach, and campaigns in Meta Ads Manager for leads, sales and click-to-WhatsApp chats. Budget goes behind posts that already did well without it.
Finding creators whose followers match your buyers, briefing them and negotiating the fee, when a collaboration suits your product and budget.
Reach, watch time, shares, profile visits and the enquiries Instagram brought in, with what we will change in next month's calendar.
Running ads is a separate skill from making content. Our Meta and WhatsApp ads page covers campaign work in full, and a fast landing page helps when your link in bio sends people to a website.
Ratan Rashi sells rudraksha and certified gemstones online and from a store in Meerut. This is their profile as a buyer sees it, captured on 29 September 2026.
Gemstones and rudraksha sell on trust. A buyer is weighing an unfamiliar website against a shop they can walk into, so the account has to show proof: certification, close-ups and answers in the comments where the next buyer can read them.
See all our client workMonthly plans in Indian rupees, excluding GST and ad budget. Each one says how many reels you get.
₹12,000/month
Small businesses building a steady Instagram presence
₹19,500/month
Brands that want reach and enquiries from Instagram every month
₹42,000/month
Instagram with full ad campaigns and creator collaborations
The fee is one part of what you spend. Here is everything a business pays for, including the costs that don't come to us.
| Cost | What it covers | What to expect |
|---|---|---|
| Management fee | Planning, content, reels, replies and reporting | ₹12,000 to ₹42,000 a month with us, plus GST |
| Ad budget | Boosted posts and Instagram ads, paid to Meta from your own ad account | You set it. If a lead costs about ₹300, ₹10,000 a month is a realistic floor. |
| Creator fees | Paid collaborations with creators, when they fit | Quoted per creator. Many businesses leave this out at the start. |
| In-house alternative | A social media manager on your payroll | ₹22,372 a month on average, before editing and design tools |
The same plans appear on our social media packages and pricing pages. Salary figure from Indeed India, based on 366 reported salaries. Need a custom scope? Call +91 9540789284.
On 29 September 2026 we read every Instagram marketing listing on 6 IndiaMART category pages and the published price lists of 5 Indian agencies. Here is what the market charges, and what the prices leave out.
43
sellers on IndiaMART list a monthly price for Instagram marketing
₹7,000
median monthly price among those sellers
19 of 43
charge ₹5,000 a month or less
7 of 85
listings were for followers, likes, views, bulk accounts or bulk DM tools
Monthly price of 43 IndiaMART sellers
Our surveyEntry plans ran from ₹7,299 to ₹10,000, and top plans from ₹20,000 to ₹28,000.
What we take from it
A low monthly price is easy to find. A price that tells you how many reels you get, who makes them and whether DMs are answered is rare. Compare on those three things first, then on the fee. Our Starter plan costs more than the median listing and says exactly what it includes.
How we collected this
IndiaMART category pages for Delhi, New Delhi, Noida, Mumbai, Bengaluru and all India: 85 listings from 76 sellers after removing duplicates, with each seller counted once at their lowest monthly price. The agency price lists came from Indian agency websites that publish Instagram package prices and appeared when we searched for Instagram marketing packages. We don't name them because prices change.
A social media manager in India earns ₹22,372 a month on average, with most between ₹11,832 and ₹42,300, according to Indeed India. Here is how that compares.
| Compare | In-house Instagram manager | MarketingPulse |
|---|---|---|
| Monthly cost | ₹22,372 average salary, plus tools and a phone or camera | ₹12,000 to ₹42,000, plus GST |
| Who makes the reels | One person, who may not script, shoot, edit and design equally well | A team for scripts, editing and design |
| Leave and notice periods | The account goes quiet | The calendar keeps running |
| Ads and tracking | Only if you hire for it | Set up on Growth, fully managed on Premium |
| Commitment | Salary, notice period and hiring time | Month to month |
Four stages, with the same numbers reported from the first month to the last.
We review your profile, your insights and your three closest competitors, then agree on goals, content themes and how often to post.
We fix the bio, highlights, link in bio and account settings. The first month of posts and reels comes to you for approval before anything goes live.
We try different hooks, lengths and formats, keep what earns watch time and shares, and put a small ad budget behind the winners if you want faster reach.
You get a report on reach, watch time, shares, profile visits and enquiries, and the next calendar does more of what worked.
Most accounts see reach and engagement pick up within 6 to 10 weeks of steady posting. Follower growth and a regular flow of enquiries usually settle in between months 3 and 4. Ads bring traffic within days, which is why many clients add a small ad budget early.
Instagram has said a fair amount about what it rewards. These are the rules we plan every calendar around.
Based on what Adam Mosseri said in January 2025, reported by Social Media Today.
| Signal | What Instagram has said | What we do about it |
|---|---|---|
| Watch time | Adam Mosseri, head of Instagram, named watch time, likes and sends as the three signals that matter most for ranking (January 2025). Source | Every reel opens on its hook in the first two seconds, with the dead air cut out. Length follows the idea. |
| Sends per reach | Sends, meaning people sharing your post in a DM, count slightly more for reaching people who don't follow you yet. Source | We plan posts people forward to a friend: price lists, checklists, before and after, local tips. |
| Likes per reach | Likes count slightly more with the people who already follow you. Source | Regular posts for existing customers: new stock, offers, behind the scenes and replies to common questions. |
| Original content | Since 30 April 2026, accounts that mostly repost other people's photos and carousels without real changes are no longer recommended to non-followers. Source | Everything we post is made for your account. No reposted memes or aggregator content. |
| Hashtags | Since December 2025 a post or reel can carry five hashtags at most. Instagram says a few targeted tags work better than many generic ones. Source | Up to five specific tags per post. The real effort goes into captions and on-screen text. |
| Google search | Since 10 July 2025, public posts and reels from professional accounts run by adults can appear in Google and Bing results. Source | Captions use the words buyers search for, and we check that the account is public, set to professional and has search engine indexing switched on. |
Many “Instagram growth services” in India sell followers. Ours grows the account with content and ads aimed at real people. It is slower at first, and the followers it brings can become customers.
| Compare | Organic growth (our way) | Bought followers and likes |
|---|---|---|
| Who follows you | People in your area or niche who followed after seeing a reel or post | Bot or inactive accounts, often from other countries |
| Effect on reach | Followers who watch and share lift the signals Instagram ranks on | Followers who never watch or like still count in your reach, which can pull down likes per reach |
| Instagram's rules | Within the rules | Instagram says apps that generate likes, follows and comments break its Community Guidelines and Terms of Use, and it removes that activity |
| What you can measure | Profile visits, link taps, DMs and enquiries | A follower count |
| Speed | Steady: growth usually settles in between months 3 and 4 | Fast at first, until Instagram removes the fake activity |
Instagram's position is in its post on reducing inauthentic activity. In our survey, 7 of 85 IndiaMART listings under Instagram marketing sold followers, likes, views, bulk accounts or bulk DM tools.
The number of businesses already advertising on Instagram in your category shows how hard you'll have to work for attention, so we counted them in Meta's Ad Library.
Active ads on Instagram in India, by keyword
Our searchAbout 40,000 active Instagram ads in India matched "salon", 35,000 matched "restaurant" and 17,000 matched "boutique".
Most small businesses start on Starter Social and move up once enquiries come in.
About 37,000 active Instagram ads in India matched "real estate". Narrower searches found about 1,500 for "real estate delhi" and 910 for "real estate noida".
Agents and developers usually need Growth or Premium, because paid reach does most of the work.
RERA rule: Section 11(2), Real Estate (Regulation and Development) Act, 2016.
About 9,400 active Instagram ads in India matched "life coach" and 7,100 matched "business coach".
Coaches selling a programme or webinar usually start on Growth.
Our head office is in Nawada, New Delhi, next to Dwarka, and we have a second office in Aligarh. We work with businesses across Delhi NCR, Noida included, and with clients across India and in six countries.
If you searched for a social media marketing agency near me, you are welcome to visit. Most clients never need to: planning, approvals and reports run over calls, WhatsApp and video, so a business in Pune gets the same service as one down the road.
We also have local social media pages for Dwarka in Delhi, Chandigarh and Raipur.
New Delhi (Head Office)
Plot No. 1, Gali Number 17, Sidhatri Enclave, Laxmi Vihar, Nawada, New Delhi, Delhi 110059
Open in Google MapsAligarh Office
Gali No. 37, New RK Puram, Near ADA Police Chowki, Agra Road, Aligarh, Uttar Pradesh 202001
Open in Google MapsOur Instagram packages are listed on this page, with the number of reels in each one. None of the five agency price lists in our survey said how many reels you get.
We don't buy followers, likes or views, and we don't use engagement pods. Growth has to show up in profile visits, DMs and enquiries.
Every client is named on our results page with a link to their website, including Ratan Rashi, whose Instagram profile is shown on this page.
The team that makes your reels can also run your Meta and WhatsApp ads, so budget goes behind posts that have already worked.
Written and reviewed by Heeresh Varshney, founder and managing director of MarketingPulse, with 10 years in digital marketing. Research and screenshots from 29 September 2026.
Use this with any agency or freelancer you talk to, including us.
Know exactly what's stopping you from ranking. The audit is free and takes 24 hours.
Everything you need to grow online
Boost your organic traffic and rank higher on search engines.
What businesses ask us before they hand over their Instagram.
An audit of your profile and competitors, then every month: a calendar you approve, reels, carousels and stories made for you, captions and hashtags, daily replies to comments and DMs, Instagram ads when paid reach makes sense, and a monthly report on reach, watch time, shares, profile visits and enquiries. Creator collaborations come with the Premium plan.
Our Instagram packages cost ₹12,000, ₹19,500 or ₹42,000 a month plus GST, and ad budget is extra. For comparison, on 29 September 2026 we checked 43 sellers on IndiaMART that list a monthly price for Instagram marketing: the median was ₹7,000, and the prices ran from ₹1,000 to ₹40,000. Five agency price lists we read started at ₹7,299 to ₹10,000 and topped out at ₹20,000 to ₹28,000. Compare on what each price includes, especially the number of reels, before comparing the fee.
Promotion means paid reach: boosting a post from the app, or running a campaign in Meta Ads Manager. You choose the budget and pay it to Meta from your own ad account. A useful way to size it is to work back from the cost of a lead. If a lead costs you about ₹300, ₹10,000 a month is a realistic floor. Our Growth plan sets up paid promotion on posts that are already doing well, and Premium includes full campaign management. Businesses that mainly want ads can see our Meta and WhatsApp ads service.
Most small businesses start on Starter Social at ₹12,000 a month: Instagram plus one more platform, 12 designed posts and 4 reels. Move to Growth when you want daily replies to DMs, 10 reels a month and paid promotion. The plans run month to month, so you can change plans once you see what Instagram brings in.
Yes. We manage accounts for businesses across India and in six countries. Everything runs over calls, WhatsApp, video and shared calendars, so where you are makes no difference to the work. You approve each month's content before it goes live.
Our head office is in Nawada, New Delhi, next to Dwarka, and we work with businesses across Delhi NCR, Noida included. You are welcome to meet us at the office, though most clients never need to. Our page on social media marketing in Dwarka, Delhi covers local work in more detail.
A social media manager in India earns ₹22,372 a month on average, according to 366 salaries reported to Indeed India, and the usual range is ₹11,832 to ₹42,300. One person rarely scripts, shoots, edits and designs equally well, and the account goes quiet when they take leave. Our Starter and Growth plans cost less than that average salary and come with a team. If you post a lot of content that has to be filmed on site every day, an in-house hire can make sense alongside us.
No. Our growth service is organic: reels and posts that earn follows, plus ads aimed at real people when you want speed. Instagram says apps that generate likes, follows and comments break its Community Guidelines and Terms of Use, and it removes that activity. In our survey, 7 of 85 IndiaMART listings under Instagram marketing were for followers, likes, views, bulk accounts or bulk DM tools, so check what a "growth" package actually delivers.
Expect reach and engagement to pick up within 6 to 10 weeks of steady posting. Follower growth and a regular flow of enquiries usually settle in between months 3 and 4. Anyone promising thousands of followers in a month is buying them.
We create it. Our team writes the captions and scripts, designs the posts and edits the reels. If you can send raw clips or product footage from your phone, we edit them into reels. If you can't, we work with product photos, motion graphics and stock footage instead.
Yes. Growth sets up paid promotion on posts that already work, and Premium includes full Instagram and Facebook campaign management. Putting budget behind proven posts usually costs less per result than launching new creative cold. Ad budget is always separate and paid by you to Meta.
Walkthrough reels for each listing, locality explainers that buyers send to family, and lead forms followed up on WhatsApp the same day. Paid reach does most of the work, so agents usually need Growth or Premium. For a registered project, every ad must show the RERA registration number and the RERA website address, under Section 11(2) of the RERA Act, 2016.
Yes, if the content teaches. Coaches do well with reels that explain one idea, carousels that answer one question, and comment-to-DM replies that send a free guide or webinar link. Client stories, shared with permission, carry more weight than claims.
They can. Since 10 July 2025, public posts and reels from professional accounts run by adults can appear in Google and Bing results. Your account needs to be public and set as a business or creator account, with search engine indexing switched on in the privacy settings. Captions that use the words buyers search for help both Instagram search and Google.
Creator sourcing and collaborations are part of our Premium plan. We look for creators whose followers match your buyers, brief them and negotiate the fee, which is paid separately. EY projected India's influencer marketing sector to reach ₹3,375 crore by 2026, so rates vary a lot, and we check a creator's audience before recommending them.
No. Every plan runs month to month. We suggest giving it at least three months because Instagram rewards consistency, but there is no lock-in, and the account, content and followers stay yours.
Every outside figure on this page links to where it came from. Checked on 29 September 2026.
Instagram brings people to your profile. These turn more of them into customers.
Facebook, LinkedIn and YouTube alongside Instagram, on the same plans.
See the serviceInstagram and Facebook campaigns for leads and sales, including click-to-WhatsApp.
See the serviceArticles and guides that give your reels and carousels something to point to.
See the serviceLong videos that also become Shorts and Instagram reels.
See the servicePrefer to talk it through? +91 9540789284
Book a free strategy call and leave with a clear plan for your business.