S M Sehgal Foundation
SEO for one of India's leading rural development NGOs. The foundation now holds the top of Google for its brand searches and ranks on page one for high-competition sector terms in agriculture.
#1 rankings on Google
Website
www.smsfoundation.org
Industry
NGO & Rural Development
Location
Gurugram, Haryana
Service
SEO Services
The Numbers, Before and After
Every figure comes from S M Sehgal Foundation's own analytics and ad accounts — we will walk you through the dashboards on a call.
Primary brand search
Brand variants
Sector keywords
The Challenge
For a foundation working across rural India, search is where donors, partners and researchers look first. The organisation's name is written half a dozen ways — S M Sehgal Foundation, SMS Foundation — and every variant needed to resolve to the right place. Beyond the brand, the foundation's expertise in agriculture had to compete with publishers and institutions for high-competition topic searches.
What Changed
The foundation now holds #1 for its primary brand search and the top three for the variants people actually type. Its agriculture expertise ranks too: sector searches like "Role of Modern Technology in Agriculture" sit on page one against national publishers — visibility that brings researchers and partners to the foundation's own pages rather than third-party coverage.
What We Did
- Brand search protection across name variations
- On-page SEO for programme and sector pages
- Content optimisation for agriculture-sector keywords
- Technical SEO and crawlability improvements
Keyword Rankings on Google
Where S M Sehgal Foundation ranks on Google today for the searches customers actually type.
| Keyword | Rank |
|---|---|
| S M Sehgal Foundation | 1 |
| SMS Foundation | 1-3 |
| S M Sehgal Foundation Gurugram | 1-3 |
| S M Sehgal Foundation agriculture | 1-10 |
| Role of Modern Technology in Agriculture | 1-10 |
More Case Studies
SS Packers and Movers Raipur
Raipur, Chhattisgarh
Top 2 Google rankings
Local SEO for a packers and movers company in Raipur. The searches customers actually type — across Rawan, Naya Raipur, Mowa, Saddu and Ambikapur — now rank in Google's top two positions.
View case study
LED Display ManufacturingiLED Solution
India
8 of 10 keywords in Google's top 5
Search visibility for an LED display manufacturer in a technical B2B niche. Product-line keywords — from rental LED displays to transparent and spherical screens — now rank on Google's first page, most in the top five positions.
View case study
Food & EntertainmentFoodFood India
India
Organic growth for the FoodFood YouTube channels — one of India's best-known food entertainment brands. The mandate: grow organic traffic through search-driven video optimisation rather than paid promotion.
View case studyWant Results Like This?
It starts with a free audit of your website and current marketing. We will show you the gap between where you are and where S M Sehgal Foundation got to — and exactly what closing it would take.
Ready to Get More Leads This Month?
Book a free strategy call — no pressure, just a clear plan for your business.